By Ken Mondschein
This precious new occupation advisor is helping readers establish very important talents or traits had to reach ads, revenues and advertising and marketing. It additionally offers perception on the way to swap careers and contours interviews with execs within the box in addition to self-assessment exams to get them at the correct direction.
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Extra info for Advertising, Sales, and Marketing (Field Guides to Finding a New Career)
Small advertising firms are found throughout the nation, though the coasts are arguably the artistic and creative centers. See what is available in your neighborhood, and remember that going out on your own is always a possibility. Note also that the goals and approaches of a creative director may vary widely between larger and smaller firms. What is described here is the way the job is practiced by the larger agencies. Generally, creative directors in advertising agencies come in two flavors—those with backgrounds in visual media, and those with backgrounds in copywriting.
You may be stuck in an entry-level job for years, or you may simply need to pick up the phone and tell someone you are available. Remember to be flexible, and—especially if you are older—to go with your expertise rather than try to convince people you are something that you are not. It is a personality-driven field; falsity is commonplace, but self-doubt and fear are sniffed out quicker than a corpse. Keep it real, as it were. Landmarks If you are in your twenties . . If you are part of “Generation Y,” you are in luck.
As noted above, many advertising executives work in small “shops” throughout the nation. What are the needs in your community? Ad creation? Placement? In this industry, forging your own destiny is sometimes the quickest way to the top. Enlist partners who will fill in your gaps, and understand that this will only work in underserved communities. You Are Here The path to becoming an advertising executive can begin from many different points. Do you have a background in marketing, media, or other qualifications?
Advertising, Sales, and Marketing (Field Guides to Finding a New Career) by Ken Mondschein